Are Printer Companies In the Printer Business Or The Ink Business?

By Frank Bolsom

If you’ve bought ink for your printer lately, you know how expensive it can be. Have you ever wondered whether the printer companies are really printer companies, or are they ink companies?

If you look at the prices, you’ll probably find the same thing as I have – they’re really ink companies selling the printers as a way to get you “hooked” on their supply of ink. It’s a lot like the way drug dealers work if you think about it – give people a free taste to get them hooked for life.

Printer ink is one of the most expensive liquids on the planet, if you calculate how much you spend versus how much you get. And every time a new model of printer is released, the cartridges seem to contain less and less ink.

This is why it’s important to do your homework before you buy a printer. Check the cost of the ink versus how much you get in the cartridge. You’ll be surprised at how much of a difference in the actual volume of ink you’ll see from one brand to another. The cartridges may be about the same price, but you’ll see twice as much ink in some brands than others.

Unfortunately, not all manufacturers print the actual volume of their cartridges on the box (Epson in particular doesn’t). In these cases, you’ll have to do a little research first.

If you check one of the aftermarket ink suppliers like 4inkjets.com, they sell their own generic versions of most types of cartridges. They normally state the volume of ink in these cartridges, so you can use that information to determine what is in the original brand as well.

Use this information as part of your decision making process. Don’t just go for the latest model from brand X because the prints look nice. Compare the print quality versus the cost of ink do make sure you get the best deal possible in the long run.

Are you fed up with spending a fortune on replacement printer ink cartridges? If you’re buying the original brand of ink for your printer, or you’re buying it at your local computer shop, you may be spending 3 or 4 times as much as you need to. Find out more about how you can save money on your printer ink on the Inketeria website, where we offer helpful tips and tricks for saving money as well as reviews of the best printer ink suppliers. Visit http://www.inketeria.com for more information.

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